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Launching Oct 10 — OpenPush is free forever to 1M MAU per app, every feature included. Get early access →
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The comparison · with the losing cells left in

OpenPush against the field,
honestly.

Vendors publish comparison matrices in which they win every row. This one is different in one way: where OpenPush is behind, the cell says so. We are a push platform, free to a million MAU, with Journeys, Live Activities and Intelligent Delivery included. We are not an omnichannel suite, and we do not pretend to be.

Competitor cells are read from each vendor's public pricing page and documentation, checked 29 Aug 2026. Private quotes are never used. If we have a row wrong, tell us and it changes the same day.
Included free on OpenPush, uncappedPartial works with a caveatRoadmap not in the Oct 10 launchBehind they have it, we don't
Price and reach
RowOpenPushOneSignalBrazeCleverTapMoEngage
Price for pushIncluded $0 to 1,000,000 MAU per app, every feature. Never per subscriber. Pricing →Free plan capped at 1,000 MAU from Oct 1, 2026 (their customer notice). Growth from $19/mo plus $0.012 per mobile MAU; Professional and Enterprise are custom.Quote-based enterprise contracts, priced on audience size and channels.Quote-based, MAU-tiered plans.Quote-based, MAU-tiered plans.
ChannelsPartial Push — iOS, Android, web — plus in-app messages and Live Activities. No email or SMS, by design.Push, email, SMS, in-app, Live Activities.Push, email, SMS, in-app, WhatsApp, web, content cards.Push, email, SMS, in-app, WhatsApp, web.Push, email, SMS, in-app, WhatsApp, web, cards.
Delivery pathIncluded Your credentials, straight to APNs and FCM. Nothing of ours in between, no per-message fee. The mechanism →Sends through OneSignal's infrastructure on your credentials.Sends through Braze's infrastructure.Sends through CleverTap's infrastructure.Sends through MoEngage's infrastructure.
Lifecycle features
RowOpenPushOneSignalBrazeCleverTapMoEngage
JourneysIncluded Segment or event entrance; push and in-app steps, wait, wait-until-event, time windows, tag, yes/no, weighted splits with holdout, goals, Live Activity and webhook steps; no cap on active journeys. See one →Capped by plan: 1 journey (2 steps) free, 3 (6 steps) Growth, 20 (50 steps) Professional, custom Enterprise.Canvas journey builder, full-featured.Journey builder, full-featured.Flows journey builder, full-featured.
Live ActivitiesIncluded Start, update, end, push-to-start; the same two REST endpoints as OneSignal; Android Live Updates alongside. See one run →Capped by total push subscribers per plan (10,000 free; 100,000 Growth; higher on custom plans).Supported; see vendor docs for plan limits.Supported; see vendor docs for plan limits.Supported; see vendor docs for plan limits.
Send-time optimisationIncluded Intelligent Delivery: each device's own learned hour, or a chosen local time per timezone. Free. How it decides →Intelligent Delivery on Professional and Enterprise plans.Intelligent Timing, included in contracts.Intelligent send time, included in contracts.Best Time to Send, included in contracts.
Segments & data tagsIncluded Unlimited segments, unlimited tags, custom events as filters and triggers.6 segments and 2 tags free; 10/10 Growth; 20/100 Professional; custom events on Professional and up.Full segmentation and event model.Full segmentation, RFM and event model.Full segmentation, RFM and event model.
A/B testingIncluded Two to ten variants with a held-back audience and a manual or automatic winner; weighted splits and holdouts inside Journeys.Basic on Free and Growth, advanced on Professional and up.Advanced, with Intelligent Selection.Advanced.Advanced.
AnalyticsIncluded A step-by-step delivery funnel with an honest Held bucket; the provider accepting a message is never counted as delivered. Retention cohorts: Roadmap.Delivery and engagement reports; retention metrics; reporting history 30 days free, longer on paid plans.Full product-analytics suite.Full product-analytics suite.Full product-analytics suite.
AI, agents and developers
RowOpenPushOneSignalBrazeCleverTapMoEngage
AI in the productIncluded OpenPush AI: compose grounded in your own best-performing copy, translate every language, summarise your audience, learn each device's hour. Nothing sends by itself.OneSignal AI: drafts, analysis, file uploads; positioned as an autonomous lifecycle engine.BrazeAI: copy, timing, selection.Clever.AI: copy, timing, prediction.Merlin AI: copy, timing, prediction.
Agents that act on your behalfIncluded OpenPush AI drafts copy, segments and journeys for your approval, and Ask OpenPush answers questions from your app's own data — inside server-side caps a model cannot override. Nothing goes out without your confirmation.OneSignal AI agent, in-product.BrazeAI Operator.Clever.AI agent features.Merlin AI agent features.
MCP / talk to it from ClaudeIncluded A hosted MCP server at app.openpush.ai/mcp: sign in from Claude, ChatGPT, Cursor or Claude Code, read reports and delivery traces, and prepare sends, segments, templates and journey drafts. Every write is two-step and there are no delete tools. Connect →Listed in Claude's connector directory with one-click sign-in.———
SDKsPartial iOS, Android, Unity and web — with a OneSignal-compatible method surface. React Native, Flutter, Cordova: Roadmap. SDKs →Broad: native, React Native, Flutter, Cordova, Unity, web frameworks.Broad.Broad.Broad.
SetupIncluded Install the OpenPush.ai App, sign in, send yourself a push from the console — no code. Then swap the keys in your existing OneSignal init call. The app →SDK integration; well-documented.SDK integration; implementation projects are common.SDK integration.SDK integration.
Migration inIncluded Paste a OneSignal REST key: subscribers, opt-in status, tags, templates and message history come across; both SDKs can run side by side. Guide →—Professional services.Professional services.Professional services.
Trust, limits and data
RowOpenPushOneSignalBrazeCleverTapMoEngage
API rate limitsRoadmap Published on /limits once our benchmark has run against real providers — we do not print a number we have not measured.Published in their API docs.Published in their API docs.Published in their API docs.Published in their API docs.
AvailabilityPartial A public status page that reports provider readiness honestly; a percentage only after a meaningful measured period. No SLA on the free plan; written commitments for the largest teams.Published SLA on Enterprise.Enterprise SLA.Enterprise SLA.Enterprise SLA.
Compliance attestationsBehind No SOC 2 or ISO 27001 yet — stated plainly on /trust, with what we do have: per-app encrypted credentials, role-based access, an audit log, a published sub-processor list.SOC 2 report on Enterprise.SOC 2, ISO 27001 and more.SOC 2, ISO 27001 and more.SOC 2, ISO 27001 and more.
Your data, outIncluded Your whole account as a point-in-time export our own importer reads back — free, any time. Event streams to your own server and to Amplitude are included. Warehouse sinks: Roadmap.CSV export; warehouse and event-stream exports on paid plans.Currents export add-on and integrations.Exports and integrations.Exports and integrations.
Lock-inIncluded Your credentials, your provider accounts, your data out on a button. Point sends back at your old provider any time; nothing is deleted on either side.Standard.Standard.Standard.Standard.

Read the "Behind" rows first. If you need email or SMS in one console, or a SOC 2 report this quarter, one of the other four is the honest choice today. If you need push done well — with Journeys, Live Activities and Intelligent Delivery — for free, that is the row we built for.

Pick OpenPush when

Push is the job

You run a game or an app where push is the channel that matters, you want lifecycle automation without a per-MAU meter, and you would rather own your provider credentials than rent a delivery network. Free to a million MAU per app, every feature included, and a migration that takes an afternoon.

Pick one of the others when

You need the whole suite

Email, SMS and WhatsApp in one journey; predictive segments over a data warehouse; a compliance report on the table before procurement will sign. Those are real requirements and we do not meet them yet. We will still import your subscribers the day you want to try push here.

The row we built for

Push, done well, for free.

Free forever to 1M MAU · nothing in the delivery path · read the pledge